Frequently Asked Questions

  • Why do I need professional real estate marketing photography?
    • There is no second chance at a first impression. With pictures taken with your point-and-shoot camera, you or your client may not even GET a first impression. You need beautiful photos that will create emotional connection with the view, and cause them to say “I would love to live there.” I will pay special attention to lighting, angles, color, architectural details, focal points, and selling points that naturally draw in the viewer and entice him or her to look past other listings with snapshots. Professional photography, like home staging, gives buyers confidence and helps them envision themselves in the property.

      So what difference does professional photography really make? According to The Wall Street Journal there’s a big difference: only 15% of listings use professional photography in their listings, yet those that do sell for more, sell more quickly and attract a lot more attention than those that don’t.

  • Can I afford professional photography in this economy?
    • Can you or your client afford NOT to have professional photographs in this economy?  With 90% of home buyers searching online, do you want your property to be lost in the sea of snapshots, or do you want it to pop out and draw in more detail views?  With services starting at just $99.00, real estate photography is affordable for properties listed at every price point.

  • What is the difference between your photo packages?
    • The number of final images is the primary difference. Quality wise, they are identical. I offer three packages to max out the available number of picture slots for MLS. Please note that any property listed over $500,000 or over 3,000 sq/ft may automatically be charged the Luxury Package rate. Otherwise, all three options are available. If twilight images are desired, I am able to include them at no charge in a Luxury package as long as the photo shoot is scheduled at an accommodating time.

  • How much time does a typical photo shoot require?
    • Time allowance mainly depends on the size of the property. However, you may expect anywhere from one to two hours.

      My standard real estate photography package is usually completed within one to two hours of arriving onsite. An upgraded package is typically completed within two to four hours. Should any specialty shots, such as twilight, be requested I typically need an additional hour of access to the property. There are no short cuts to obtaining the level of quality my clients have come to expect.  It is a time consuming and laborious process but one that I approach with passion and enthusiasm every time.

  • How long is the turnaround and how will I get the photos?
    • In most cases I am able to deliver the final images within 48 hours. Should more time be required, you will be informed before the shoot takes place. Please note that during peak real estate selling times (spring and summer) turn-around time may be extended by a couple of days.

      Once the processing of the photos is complete, I will email you a link to download the set of images. This is usually the quickest and easiest for everyone. However, upon request, I can also mail them to you on a CD/DVD.  My goal is to make obtaining the finished photos as easy and convenient as possible.

  • Will the photos need to be resized before posted to the MLS or other online real estate sites?
    • No. I provide two versions of all photos. One size is specifically optimized to make use of the maximum file size and resolution allowed by MLS (here in Northern Utah it’s the WFRMLS, or Wasatch Front Realtor MLS). The other size is optimized for print and high resolution displays. I am able to re-size and optimize for just about any medium, including prints at 8.5″ x 11″ without any loss in quality. Custom resizing or enlargements is available upon request, at no additional charge, provided the request is made in advance.

  • How can I best prepare the property for photography?
    • A short checklist describing steps you can take to prepare your property will be emailed to you after you schedule a shooting to help you prepare. Here’s a brief overview: The property should be clean and free of clutter or too many personal items (personal items reflect a specific taste, and we want the property to appeal to everyone). Most importantly though, it should be CLEAN and NEAT. At my own discretion, I may actually move or shift a few items to improve a photo; but I cannot be a cleaning or moving service and I will follow the rule that, “If it’s there, it will probably be photographed.”

  • What if I need to cancel?
    • All cancellations within 24 hours of the originally-scheduled shooting time are subject to a $25 cancellation fee. Otherwise, all you need to do is contact me and we can reschedule at your convenience.

  • What if it’s raining during the appointment time?
    • You have the option of rescheduling for the next available appointment, or we can keep the original appointment to photograph the interiors only. It’s that easy! If it’s just overcast and not actively raining, most clients prefer to keep their original appointment. If you do choose to cancel the shoot, all cancellations within 24 hours of the scheduled shooting time are subject to a $25 cancellation fee.

  • How far will you travel?
    • Put simply, anywhere. Service pricing includes travel of up to 20 minutes each way from my location in Clinton, Utah. There is no travel fee if the shooting location is between North Ogden and Layton, and travel fees are minimal for areas beyond that. So farther travel is always an option and can be discussed and priced prior to booking.

  • Will you remove power lines, street signs, etc?
    • Only at your specific request (and with a signed waiver and a quoted additional service fee). Standard image optimization does not include the removal or modification of permanent elements, like power lines, which some individuals consider to be a misrepresentation of the property, or feel could jeopardize their integrity as a person or real estate professional. That is why a signed waiver of liability for misrepresentation is required. I may, at my own discretion (and under no obligation), remove or modify some small temporary elements (like a trash can) that will not materially change the property, but will eliminate distractions from the subject of the image.

  • Do I own the copyrights to the photos once I have paid?
    • No. I retain all copyrights expressed and implied otherwise. I grant a ‘listing term + one year’ limited license in which the client may use the photos for any marketing purpose they wish provided they do not violate the copyright by selling, leasing or gifting the photos to third parties. The license is granted to the person that paid for the photos, i.e. if the agent paid, the agent gets the license. If the homeowner paid, the homeowner gets the license. For full information regarding licensing and usage please contact me directly. If the client wishes to have ownership and copyright transferred it may be purchased at an amount equal to twice the original package price.

  • Payment Options?
    • Payment may be made on-site at the property via cash, check, or credit card. Payment may also be made prior to the appointment via credit card through PayPal. To pay via PayPal, please request a PayPal invoice at least 24 hours prior to the photography appointment. All fees must be paid in full prior to delivery of photography services or goods. All services are subject to 6.5% sales tax when purchased in Utah.